Digital products are the way many products are going. They are around in the computer business at least since the first personal computers were produced. And they are obtainable in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).
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But because the internet, they’ve appeared everywhere.
Which means you may be thinking of making your personal digital product or perhaps a range of them.
I’d encourage that – it’s fast, fun and will be profitable!
Probably the easiest digital product to generate is an audio one.
The software is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break the bank.
Then all you need to do is decide what you’re going to make your digital product about, write a script or an outline and start recording.
That probably sounds too easy. However in essence that’s all there is to making your own digital product.
Of course, there are several steps inside each of those main parts. The most critical is deciding what you’re going to include in your brand-new product. Generally, you need to aim at teaching a very important factor well for each product you create.
There are a couple of reasons for that:
People generally prefer specific information instead of “jack of all trades” information
It usually commands a higher price
Think about what you pay for in the way of digital products. Whether it’s console and video gaming, you’ll choose the latest blockbusers, not the compendiums. The same goes for books – you’ll buy a method to lose 7 pounds in 7 days much more readily than you’ll buy one that teaches you how exactly to eat a balanced diet without going over the very best on calories. Despite the fact that they would probably give you the same end result.
The same applies to your digital product. Look for a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.
Maybe a third of the populace here in the united kingdom are overweight. But that doesn’t mean they’re all ideal candidates for a digital product teaching them ways to get healthier.
You need to drill down to those that not only need the info you’re selling but have a large enough have to say “I want that now”.
It’s also a much easier sale. So before you may spend time making your digital product, consider whether or not people will actually want what you’re creating.
Then go on and produce it, package it up with a good sales letter and a download page of some sort.
Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. So when many other methods since you can come up with on a regular basis.
Once you strat to get some traffic and sales, focus on the two or three methods which are working best. But that’s getting ahead of ourselves – you have to make your digital product first!